Privately and locally owned and operated by GIA Graduate Gemologist Jeff Velasco, Viir Jewelers is committed to providing outstanding service and building lasting relationships with each client that visits our store.

A fourth generation Tucson native and graduate of Catalina High School and the University of Arizona, Jeff started working with precious metals in the early 1980s. He opened his first small jewelry store on Speedway and Campbell in 1983 and has steadily grown his fine jewelry and precious metals business over the years--finally relocating to an historic 1938 Tucson adobe home on Campbell Ave. just north of Grant which he transformed into the current full service showroom and shop where Viir Jewelers has been located for more than 16 years. Jeff is also known for his love of water polo, which he still plays competitively nationally and internationally.

Jessica, our director of Design and Appraisal, moved from Boston to Tucson five years ago and has since fallen for the city's endless days of sunshine. Jessica's background is in arts and design and is one of the creative forces behind Viir Jeweler's custom designs and restorative estate work. She loves working with clients to select, design or re-design new pieces as well as helping clients to identify repairs and maintenance on their jewelry pieces. She also just recently completed her GIA Diamond Grading lab course.

Jill is our resident goldsmith and also a GIA Graduate Gemologist. She works with precious, semi-precious, and pearls of all varieties as well as creating extremely unique enamelwork and beaded pieces. She is an expert wax carver and fabricator which enables Viir Jewelers to complete virtually all custom pieces and repairs entirely in our store

Jeff and the folks at Viir Jewelers have been serving the jewelry needs of Tucson families for two and now three generations. Whether it is repairs, custom design, wedding rings, certified appraisals, watch batteries, fine watch repairs, gold and silver acquisition, estate work, or more...Jeff and the skilled and talented staff at Viir Jewelers are here to serve with reliability and trust.