Viir Fine Jewelry & Art

Welcome to Viir Fine Jewelry & Art -- one of Tucson's longest-established locally owned and operated Jewelry stores in Tucson. Jeff Velasco, a fourth generation Tucsonan and proud University of Arizona grad has served Tucson as a full service fine jeweler since 1982. In 2013, He and his wife, Brenda, expanded their fine jewelry business to include a fine art gallery, featuring the works of emerging and established artists as well as a variety of unique, one-of-a-kind works including glass, wood, hand-forged knives, Native American artifacts, and much more. We invite you to stop by and discover one of Tucson's destination galleries.

Testimonials Title


Testimonial – Lex H.

I was very pleased with my experience with Viir. I brought in an old engagement ring to see what could be done about getting it re-set or turned into something I'd actually wear. Jessica was very clear about explaining my options and showing me sample pieces. I actually learned something about the stones, settings, and why my diamonds would work better in some designs than in others. After I made a decision and placed my order, the work was done on time and came in under the price they originally quoted me. My new earrings look great and I wear them all the time. They were even able to save some of the smaller stones from the original ring, so I have something to bring back for a future project. I appreciated the care and quality of service.

Lex H.
Lewisburg, PA
5.0 star rating

Testimonial – Rory A.

Where do I start? The actual store is amazing. The way they have it designed as an art gallery and a jewelry store is awesome! It is worth the time to go in just to look around. Their Customer service also can't be beat. I lost my wedding ring and I expected to have to shop around but when I got to Viir, Jeff and his staff took such good care of me that I walked back out of the store with the ring I wanted. I couldn't be happier.

Rory A.
Tucson, AZ
5.0 star rating

Testimonial – Felina C.

My now-husband and I go to Viir for all of our jewelry needs. My husband and I go there for any watch repairs needed, anniversary/holiday present purchases and they have always been great! The owner Jeff Velasco is incredibly nice, incredibly knowledgeable and always answers any questions we have. We like Viir so much, my husband had a custom engagement ring made there as well as our custom wedding bands and they are gorgeous! I go in periodically to have my ring cleaned at Viir and they are always incredibly nice, great customer service. I highly recommend going to Viir for the beautiful selection, beautiful store and excellent customer service!

Felina C.
Tucson, AZ
5.0 star rating